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How to Increase Brand Awareness as a Tech Firm

It can be difficult to start your own firm. The responsibilities and perks often feel like they constantly outweighing each other. Even if you don’t feel like you’re where you want to be, you’re always a little farther than you were yesterday. Starting your own business can be one of the scariest feelings in the world, but if you put the work in, it can also end up being one of the most rewarding things you could ever do. Seeing your company grow before your eyes is a wonderful thing. There is a method for ensuring your company’s success – brand awareness. Hopefully, that term isn’t entirely new to you, but even if it isn’t, never fear. It simply is a term based around the outreach of your company. How many people know about your company and what you can do to increase that number. Understanding your brand awareness is the key to running a successful business. So, whether your business is just starting out or you’re hoping to grow your company even further, there are plenty of ways for you to make sure you’re increasing your brand awareness. Here are some tips to help you get started.

Social Media

As many companies are learning, one of the best (and cheapest) ways to increasing your brand awareness is by increasing and expanding your social media presence. There’s a lot to be said for doing your own advertising. Above everything else, you don’t even have to pay for advertising on social media if you don’t want to. All you need to do is set up an account and start advertising. You may want to set up a social media position in your company as you’ll grow to realize the power of social media in growing the name of your company. Studies show that social media has a direct correlation to a modern-day company’s success. 

Traditional Advertising

Maybe considered more of an old-fashioned means of getting your brand out into the world, traditional advertising is still used often by many companies – and for good reason. What better way to get your brand out into the world than a massive billboard next to a set of traffic lights. Potential clients have no choice but to notice your brand and with the right ad, you’ll hopefully pique their interest. Things like TV ads are also great ways to get people to notice and take an interest in your brand. There is any number of avenues you can explore to find the best traditional advertising that works for you. Just be sure to do your research so you can get the best price for your advertisements. Don’t forget the power of a good business card. With the right company, business cards can be an easy and relatively cheap way to spread your brand.

Merchandising

One of the best ways to increase your brand awareness could be merchandising. It’s one of the more popular means of getting your brand identity out there. The best part is, it’ll cater to your budget. Whether you’re wanting to start small or you want to jump in head first, there will be something for you. Many companies have bought into merchandising in a bid to increase awareness of their brand. If you can think of it, chances are you can put your company name on it. Something as small as a pen or even a wristband is a great way to let more people know that your company is out there – and who doesn’t love free stuff? If you’re looking for something small, you can find a big selection of wristbands that you can customize yourself right here. Just look around for some of the best prices and you could even get some good quality hoodies for your employees or coworkers. You’ll be able to stay warm, look good, and advertise the company all at the same time. 

Set Up a Sleek Company Website

Another great way to increase your brand awareness, if you haven’t already, is to set up your very own website. If people want to look up your company, impress them with a slick website. It will help you by allowing you to organize any information you want to share with potential clients in a way you think would work best. It allows potential clients to find out all they want to know by the click of a button. The best thing is, you don’t even need to have experience in creating and designing your own website to get it started. There are plenty of sites and companies designed to help get you started creating your perfect site. Just decide on a color palette and get some good quality images that you feel represent your business well and you’ll be on your way to having an excellent company website. You can also feature your social media links on your website to help generate more interest all round.

 

Getting Started in the World of Tech: How Intellectual Property Laws can Work for You

Getting into property laws and learning your own rights as a business can be a stressful task, for those of you who are just getting started it is important you realize how you can protect your business and claim any of those brilliant ideas and concepts you come up with. For a tech company, it is even more important than other industries out there, as your business runs on producing innovative and unique developments you must ensure your products and your company are protected in a necessary way. In the majority of countries, there are four different types of intellectual property, I will go through each of them and why they are particularly useful for a tech business.

 

Patents

A patent is used to provide legal protection of a unique invention for a set period of time. A patent prevents other companies from selling and producing the same invention in exchange for a public disclosure detailing features of the invention. This type of intellectual property law is especially useful for the protection of your invention for a set period of time allowing you to release it to a market without competition.

 

As the technology industry is such a competitive place with many retailers taking what is popular and making it their own to boost sales. This underhand nature is extremely prominent in the technology industry, so it can be hard to produce an original idea without the threat of your concept being stolen. Patents provide protection over time so in the crucial stages of your development and before you release the product, you can have peace of mind that no one will be able to release anything like it until your patent has expired. Using intellectual property laws in this way is a great example of how they are a vital part of protecting your inventions.

 

Trademarks

Trademarks are another type of intellectual property law but rather than the protection of your products they protect branding designs such as symbols, words, and logos. There are many different things that make up your business and things like your logo and words or symbols may not seem important but in fact, they are vital. Your logo is used as a means of recognizing your brand if your logo is stolen by another company your customers may begin to question your business integrity.

 

By using Trademarks as a means of protecting your brand’s symbolism you are ensuring you retain a unique and required place on the market. This idea applies significantly to the technology industry as it gives the customer something to recognize you by. If other companies try and steal this from you when you aren’t protected by a trademark you could lose an aspect of individuality and this could seriously affect your business success.

 

Copyrights

Copyright is another form of legal protection you can invest in to protect things like books, movies, songs, or websites. It is unlikely that someone in the technology industry would use this apart from within their website. Copyright law gives you the authority to control how your vision is used and means it can only be copied if you give permission for it to be done. Using copyright as a means of protecting your original work is a smart move in any business, any aspect of your business will do better when it is unique so ensuring it is protected sufficiently allows you to keep your unique sector on the market.

 

For the technology industry using copyright laws would be most appropriate for the protection of any advertising content you have created as well as your web page. It is easy to forget about the extra content your business develops when complex and amazing technology is being created. I must stress to you the importance of marketing content and its protection. How you show off your brand is one of the main forms of communication you will have with your customers, if another brand was to mimic how you advertise it could have a great negative impact on the success rate of your content. Copyright laws allow you to ensure your productions will be used by you and only you.

 

Trade Secrets

Finally, a simpler form of intellectual property law would be trade secrets. Unlike the other forms of protection law out there that require official legal approval using trade secrets is more of an in house process. Trade secrets refer to the information that is behind what you are producing, how you make something can be important information but instead of needing state approval you keep it a secret yourself.  The issue with using this form of legal protection is that if there is a situation where a leak could occur you wouldn’t be covered.

 

Within the technology industry using trade secrets is a good way of protecting things like blueprints or formulas behind your technological ideas. I would recommend only sharing this information with a select group of trusted individuals and keeping track of any recorded information to ensure its safety. Overall, using trade secrets can be a risky business but it is impossible to be able to officially protect everything you own, part of running a business is self-protection and it is down to you to ensure your business is protected to a high legal standard to avoid theft.

 

4 Tech Companies That Are Helping the World

The world is seemingly in crisis. Environmental disaster looms and social tensions are higher than ever before. But we live in an age where people are more aware and willing to help than ever before. And some more than others have the tools and means to go that step further to do their part. Below are 4 tech companies that are doing their bit to help our world.

Ecosia

Ecosia is a brilliant idea. It is a simple search engine, much like Google, but every time you search for something the ad revenue that Ecosia makes it spent on planting new trees around the planet. Our species is destroying forests around the world with startling speed, so Ecosia is fighting the good fight and pushing back.

Toroox

Helping the planet is important, but so is helping the people who live on it. Toroox is a light-shortening site that allows its user to, for free, create an affiliate marketing link and start making money. It is an excellent platform that allows people to dip their hand into the world of business andyou can earn money with this url shortener too. In today’s economic climate this is an invaluable tool.

Duolingo

Our world is one of many cultures. So many diverse and brilliant societies come together to create a beautiful world. And there is no greater pleasure than learning a new language. Duolingo is providing an easy to use and effective language learning tool that is allowing so many to fulfil their language dreams.

Patreon

Patreon allows artists and other creatives to set up funding pages where their fans can give them regular funding. This is an excellent way to support the arts without belittling or denying them the income they rightly deserve for their talents.

How Drones Are Changing the Power and Utility Sector

Drones are becoming an integral tool in all parts of life, from agriculture to the power and utility sector. Drones have become an integral part of the power sector and have increased operation safety and efficiency.

 

Drones have helped the power and utility by scoping out the condition of transmission lines. Before this a lot of lines were left to their own devices, however with new thermal technology we can see directly into the lines without having to turn the energy line off. This is also a lot safer than someone having to physically check the lines and also saves a lot of time and money.

 

Drones can check how efficient individual energy companies really are, this means they can fix and improve their power supply. With these results being available, people who are looking to overstappen energie will be able to see which company is right for them.

 

Drone technology has been a fantastic tool for power companies that use solar technology to supply energy. To be able to power a large amount of people, companies set up large solar panel fields. These fields can be huge and compact, making it difficult to find any errors in the panels. Drone technology is capable of scoping out whether or not there are any issues. Not only do drones detect any problems with the panels, but many are equipped with tools that can be used to fix any technical fault. This saves a lot of money and time as it means you don’t have to employ people to check the panels.

 

This is the same with turbine technology. Wind turbines need to be checked at least every five years to make sure that they’re in working order, using drone technology can make these checks more frequent, so the turbines will always be in the best working order.