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How to Increase Brand Awareness as a Tech Firm

It can be difficult to start your own firm. The responsibilities and perks often feel like they constantly outweighing each other. Even if you don’t feel like you’re where you want to be, you’re always a little farther than you were yesterday. Starting your own business can be one of the scariest feelings in the world, but if you put the work in, it can also end up being one of the most rewarding things you could ever do. Seeing your company grow before your eyes is a wonderful thing. There is a method for ensuring your company’s success – brand awareness. Hopefully, that term isn’t entirely new to you, but even if it isn’t, never fear. It simply is a term based around the outreach of your company. How many people know about your company and what you can do to increase that number. Understanding your brand awareness is the key to running a successful business. So, whether your business is just starting out or you’re hoping to grow your company even further, there are plenty of ways for you to make sure you’re increasing your brand awareness. Here are some tips to help you get started.

Social Media

As many companies are learning, one of the best (and cheapest) ways to increasing your brand awareness is by increasing and expanding your social media presence. There’s a lot to be said for doing your own advertising. Above everything else, you don’t even have to pay for advertising on social media if you don’t want to. All you need to do is set up an account and start advertising. You may want to set up a social media position in your company as you’ll grow to realize the power of social media in growing the name of your company. Studies show that social media has a direct correlation to a modern-day company’s success. 

Traditional Advertising

Maybe considered more of an old-fashioned means of getting your brand out into the world, traditional advertising is still used often by many companies – and for good reason. What better way to get your brand out into the world than a massive billboard next to a set of traffic lights. Potential clients have no choice but to notice your brand and with the right ad, you’ll hopefully pique their interest. Things like TV ads are also great ways to get people to notice and take an interest in your brand. There is any number of avenues you can explore to find the best traditional advertising that works for you. Just be sure to do your research so you can get the best price for your advertisements. Don’t forget the power of a good business card. With the right company, business cards can be an easy and relatively cheap way to spread your brand.

Merchandising

One of the best ways to increase your brand awareness could be merchandising. It’s one of the more popular means of getting your brand identity out there. The best part is, it’ll cater to your budget. Whether you’re wanting to start small or you want to jump in head first, there will be something for you. Many companies have bought into merchandising in a bid to increase awareness of their brand. If you can think of it, chances are you can put your company name on it. Something as small as a pen or even a wristband is a great way to let more people know that your company is out there – and who doesn’t love free stuff? If you’re looking for something small, you can find a big selection of wristbands that you can customize yourself right here. Just look around for some of the best prices and you could even get some good quality hoodies for your employees or coworkers. You’ll be able to stay warm, look good, and advertise the company all at the same time. 

Set Up a Sleek Company Website

Another great way to increase your brand awareness, if you haven’t already, is to set up your very own website. If people want to look up your company, impress them with a slick website. It will help you by allowing you to organize any information you want to share with potential clients in a way you think would work best. It allows potential clients to find out all they want to know by the click of a button. The best thing is, you don’t even need to have experience in creating and designing your own website to get it started. There are plenty of sites and companies designed to help get you started creating your perfect site. Just decide on a color palette and get some good quality images that you feel represent your business well and you’ll be on your way to having an excellent company website. You can also feature your social media links on your website to help generate more interest all round.

 

Getting Started in the World of Tech: How Intellectual Property Laws can Work for You

Getting into property laws and learning your own rights as a business can be a stressful task, for those of you who are just getting started it is important you realize how you can protect your business and claim any of those brilliant ideas and concepts you come up with. For a tech company, it is even more important than other industries out there, as your business runs on producing innovative and unique developments you must ensure your products and your company are protected in a necessary way. In the majority of countries, there are four different types of intellectual property, I will go through each of them and why they are particularly useful for a tech business.

 

Patents

A patent is used to provide legal protection of a unique invention for a set period of time. A patent prevents other companies from selling and producing the same invention in exchange for a public disclosure detailing features of the invention. This type of intellectual property law is especially useful for the protection of your invention for a set period of time allowing you to release it to a market without competition.

 

As the technology industry is such a competitive place with many retailers taking what is popular and making it their own to boost sales. This underhand nature is extremely prominent in the technology industry, so it can be hard to produce an original idea without the threat of your concept being stolen. Patents provide protection over time so in the crucial stages of your development and before you release the product, you can have peace of mind that no one will be able to release anything like it until your patent has expired. Using intellectual property laws in this way is a great example of how they are a vital part of protecting your inventions.

 

Trademarks

Trademarks are another type of intellectual property law but rather than the protection of your products they protect branding designs such as symbols, words, and logos. There are many different things that make up your business and things like your logo and words or symbols may not seem important but in fact, they are vital. Your logo is used as a means of recognizing your brand if your logo is stolen by another company your customers may begin to question your business integrity.

 

By using Trademarks as a means of protecting your brand’s symbolism you are ensuring you retain a unique and required place on the market. This idea applies significantly to the technology industry as it gives the customer something to recognize you by. If other companies try and steal this from you when you aren’t protected by a trademark you could lose an aspect of individuality and this could seriously affect your business success.

 

Copyrights

Copyright is another form of legal protection you can invest in to protect things like books, movies, songs, or websites. It is unlikely that someone in the technology industry would use this apart from within their website. Copyright law gives you the authority to control how your vision is used and means it can only be copied if you give permission for it to be done. Using copyright as a means of protecting your original work is a smart move in any business, any aspect of your business will do better when it is unique so ensuring it is protected sufficiently allows you to keep your unique sector on the market.

 

For the technology industry using copyright laws would be most appropriate for the protection of any advertising content you have created as well as your web page. It is easy to forget about the extra content your business develops when complex and amazing technology is being created. I must stress to you the importance of marketing content and its protection. How you show off your brand is one of the main forms of communication you will have with your customers, if another brand was to mimic how you advertise it could have a great negative impact on the success rate of your content. Copyright laws allow you to ensure your productions will be used by you and only you.

 

Trade Secrets

Finally, a simpler form of intellectual property law would be trade secrets. Unlike the other forms of protection law out there that require official legal approval using trade secrets is more of an in house process. Trade secrets refer to the information that is behind what you are producing, how you make something can be important information but instead of needing state approval you keep it a secret yourself.  The issue with using this form of legal protection is that if there is a situation where a leak could occur you wouldn’t be covered.

 

Within the technology industry using trade secrets is a good way of protecting things like blueprints or formulas behind your technological ideas. I would recommend only sharing this information with a select group of trusted individuals and keeping track of any recorded information to ensure its safety. Overall, using trade secrets can be a risky business but it is impossible to be able to officially protect everything you own, part of running a business is self-protection and it is down to you to ensure your business is protected to a high legal standard to avoid theft.

 

How Camera Technology Could Change the Gaming Industry

Camera technology has made strong developments in the gaming industry in recent years, from the developments in interactive gaming such as the Xbox Kinect which offered fun games that were tracked and controlled by your own movements. A few years ago this is all that was really on offer in terms of virtual gameplay and it was very popular at the time with games like Kinectimals and Kinect adventures being a very popular family game that was definitely ahead of its time.

 

However in recent years there has been more and more new content being released including a PS4 compatible virtual reality headset. With the use of camera technology gamers can now immerse themselves in hyper realistic gameplay. With the use of a headset you literally are able to see what it would be like to play as the player in the game, why not test your aim at a first person shooter such as Superhot or maybe take a little virtual break and play Vacation simulator.

 

With the new advances that have happened so quickly in the last few years it is hard to predict how swiftly the gaming world will advance in the future. I would predict that very soon the quality of virtual gameplay is going to increase to be even more hyper realistic. Nowadays, although the quality is extremely immersive it is still recognisable as gaming animation, imagine in a few years time where you can literally see real life quality graphics from the comfort of your own home.

 

The possibilities are endless, here are some gameplay categories that are definitely going to be improved in terms of VR quality.

 

  • Fantasy -RPG
  • First person shooter
  • Driving games
  • Arcade games
  • Simulation games
  • City builder style games
  • Puzzle and brain teasers
  • Sports games

 

In terms of how we will play these virtual reality games the concept shouldn’t stray too much from how it is now. With virtual reality headsets and gauntlets being an effective means of immersive ness, there is no reason why it should change apart from improvements to the quality and realism. You can expect to see a high quality virtual reality headset that provides solid 360 degree viewing angles with realistic high definition graphics. The gauntlets or wands will be even more responsive and without any of those pesky bugs or issues.

 

Camera technology has undergone massive developments, cameras are getting smaller and more high quality meaning that a more professional standard can be easily achieved in terms of camera quality. Those developments in technology have also been implemented into the gaming world. Consoles are fitted with the highest quality cameras meaning that gameplay quality has improved. One of the most drastic improvements was seen with the Xbox Kinect, this was the first console where you could control characters without the need of holding some kind of sensor. This freedom to just sync your bodies to the game was a huge development offering users a very unique gaming experience. The Kinect was also marketed as a fitness tool much like the older Wii fit boards, it was believed that the Kinect could be used to get some exercise.

 

The gaming industry is an industry that is constantly changing in terms of what is popular, this can make it hard to know what is going to go down well with the public so when new releases come around they must be fresh and impactful.

 

The gaming world as a whole has undergone massive changes and improvements lately, it seems that each and every game has received an update recently. From console games to mobile games including AFK arena, a mobile game that challenges you to build an army, and updates have been made to the AFK arena codes to improve the overall experience of the game. Use these updated codes to gain access to new rewards such as diamonds that allow you to buy extra features and make the game a lot more interesting,easily.

 

Overall, camera technology is developing so much and so quickly that who knows what the future holds for virtual reality gaming. It’s only going to get much more mainstream with each and everyone having some form of virtual reality gaming in their homes. Like the common xbox console as updates are constantly being made a VR Console will become very common and more affordable. Camera technology is changing so much with cameras being much more capable of tracking your movements to create an immersive gameplay experience.

 

Keep an eye out for new VR products coming onto the market, there’s going to be some great additions to the gaming world pretty soon and thanks to the increased popularity of these kinds of games it would be expected that sales are going to increase significantly.

 

 

How Drones Are Changing the Power and Utility Sector

Drones are becoming an integral tool in all parts of life, from agriculture to the power and utility sector. Drones have become an integral part of the power sector and have increased operation safety and efficiency.

 

Drones have helped the power and utility by scoping out the condition of transmission lines. Before this a lot of lines were left to their own devices, however with new thermal technology we can see directly into the lines without having to turn the energy line off. This is also a lot safer than someone having to physically check the lines and also saves a lot of time and money.

 

Drones can check how efficient individual energy companies really are, this means they can fix and improve their power supply. With these results being available, people who are looking to overstappen energie will be able to see which company is right for them.

 

Drone technology has been a fantastic tool for power companies that use solar technology to supply energy. To be able to power a large amount of people, companies set up large solar panel fields. These fields can be huge and compact, making it difficult to find any errors in the panels. Drone technology is capable of scoping out whether or not there are any issues. Not only do drones detect any problems with the panels, but many are equipped with tools that can be used to fix any technical fault. This saves a lot of money and time as it means you don’t have to employ people to check the panels.

 

This is the same with turbine technology. Wind turbines need to be checked at least every five years to make sure that they’re in working order, using drone technology can make these checks more frequent, so the turbines will always be in the best working order.

How to Shoot a Video with a 360 Degree Camera

With access points like YouTube, Twitch and Vimeo and leaving out many others, there’s no better time to be in film! Yet, in this day and age, it is often hard to stand out in any industry, and arguably even more so in the film sphere. So, what can you do to really shine through the copious amounts of amateur directors and videographers? Get a 360-degree camera!

A 360-degree camera is a great piece of kit that can give you that edge in the movie business. Rather than just having a stable shot that may cover 90-degrees this gives you access to a full circle’s worth of footage.

Obviously with this unique equipment you’ll need a little know-how when using it.

You’re filming with your eyes covered!

Firstly be aware that you will be filming blind, the benefit of a normal camcorder is that you have a view-finder and a live-view option whereas with a 360 camera this isn’t available, so know your shot, this may take a while to get the perfect shot but it’ll all be worth it when you do!

The rain in Spain stays mainly in the plain.

It is imperative that you pick a nice day to film. This isn’t to say that you can’t go out and record on days that are slightly overcast or windy. JUST. AVOID. RAIN. Unless you intend to have a dynamic shot in which the audience are supposed to see drips on the lens you need to pick a different day.

Hide and Seek!

The camera is 360-degrees which means that it can see all around itself, so again a key difference between this and a standard camera is that you do not have the safety of cowering behind it. It’s often said in theatre that if you can see the audience, the audience can see you. Although this sounds very ominous and remnant of ‘2001, A Space Odyssey’, if you can see the camera, the camera can see you. Make sure that if you’re not the subject to find a nearby tree or a box to crouch behind.

Wild at Heart.

There is nothing wrong with any other camera, and the utilisation of multiple different pieces can really make a difference to the quality of your production, as a result don’t over-use your 360-degree camera, even if it does look shiny! There are times and places to set it up, mainly in open spaces like fields or deserts, where you may want a beautiful establishing shot of an environment. Placing the equipment in a cupboard, or a hallway where most of the surroundings aren’t very eye-catching is arguably a waste of battery and use.

Getting yourself out there.

When you’re originally starting out it’s sometimes difficult on YouTube to breach the surface of the number of videos uploaded, as there are thousands and thousands uploaded every second. This link can be used to buy youtube views from themarketingheaven.com.