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January2022

How You Can Use Social Media to Promote Your Business

How You Can Use Social Media to Promote Your Business

If you are a business owner, then you are likely more than familiar with how useful social media is as a business tool. Since the introduction of social media, all parts of running a business has changed.

You now no longer have to depend on your usual advertising techniques in order to promote your business. You can now use social media to your advantage and for the most part, it is completely free. If you are new to being a business owner and you are not sure how you can use social media to promote your business, here are just some of the ways that you can.

TikTok

Tiktok is arguably the most popular social media platform right now. Since its introduction, TikTok has been used by businesses all over the world as a form of advertising. The app is completely free to use and you can post just about any content, as long as it is not considered offensive, which means that you can advertise your product and service.

TikTok is such a great platform to use to advertise your business for a number of reasons. First of all, essentially everyone on the internet is using it, which means that you will have a lot of people that can potentially see your advertisements.

Secondly, there are a lot of features you can use to make money and tools that you improve. You can actually buy Tiktok likes with PayPal, which means that you can increase the number of likes on your videos. The more likes that your videos have, the more people will be interested in clicking, which you can use to your advantage. You can show yourself using the product that you are selling or demonstrating your service and this can be seen all around the world.

Promotion

As you likely know, setting up a business page on most social media sites is completely free, which means that you can set up the base of your business without any issue.

However, for your business page to be successful, you do need people to click on the page and interact with it. Most social media platforms are flooded with lots of different pages so it is easy for your page to become lost among the masses. If you want to avoid this being the case, you can use the promotion feature. The promotion feature allows you to pay a low cost which will result in your business page being promoted to people who follow similar things.

You can choose just to promote one individual post, which is great if you have some sort of deal happening that you would like to inform your followers about. We recommend that you promote a single post, as people are more likely to acknowledge a post promotion rather than a page promotion. If you do choose to do this, do ensure that the post is colorful and vibrant, as people will tend to ignore boring and drab posts.

A Look Into Why VPS is Better than Shared Hosting

A Look Into Why VPS is Better than Shared Hosting

Knowing the best option for building your website is vital to achieving an ideal outcome. As a first-timer, you should be aware of the differences and features of web hosting services to know their advantages and pick the right one for your business.

It’s common knowledge that VPS is better than shared hosting, but it all depends on your website’s requirements. What you need most is tight security and fast speed, among others!

While these two can make your website quite a success, it’s vital to understand why VPS could be a better choice.

For a start, knowing the basics of VPS and shared hosting is vital to convincing yourself why the other one might be better.

What is the difference between VPS and shared hosting?

With shared hosting, your site is sharing a server with other sites. In that sense, this is considered a cheaper option as many websites are run through a single server.

As a result, there is a lesser bandwidth, flexibility, and performance in shared hosting. But no worries, as the host takes care of security, maintenance, and technical configurations. And that makes shared hosting the better choice for websites with low traffic.

On the other hand, Virtual Private Server (VPS) is an upgrade of a shared server to host a server privately. It uses virtualization technology to provide resources on a server with multiple users.

VPS can be private or virtual and separated from other server users on the OS level. With VPS, you can set up your website securely with resources that you don’t have to share with other users. VPS hosting is ideal for e-commerce sites to guarantee users’ safety while making online payments.

As you can see, these two types of web hosting services present advantages. But really, as previously mentioned, it all depends on your website!

Why is VPS better than shared hosting?

First off, VPS is an ideal choice if you think it’s the service you really need. It’s usually seen as the solution if your website has grown out of the resource limit of shared hosting.

Here are the pros of using VPS that might help you convince why it’s so much better than shared hosting:

  • faster and reliable than shared hosting
  • zero to minimal fluctuations in resources
  • traffic surges and other issues from other server users will not affect you
  • you get access to your server
  • better privacy with your information locked away from other server users
  • easy to scale

Of course, VPS has downsides too! For example, it’s more expensive than shared hosting. It also requires technical knowledge to host the server as some glitches may lead to security issues on your website.

Nevertheless, VPS hosting is an excellent choice!

VPS Hosting Benefits

With VPS hosting, your account will have the exact amount of RAM, CPU, and Disk Space you have chosen regardless of what other server users are doing. That said, your website will have more excellent stability and performance.

Also, one more thing…

You don’t have to share the Operating System (OS) with other users, which means you’ll have better security on your website files.

VPS hosting services are affordable than many people think. The advances in virtualization technology are the main reason for this.

So, expect to save quite a bit of money when you make a switch to VPS hosting!

Final Say on Why VPS is Better than Shared Hosting

In reality, there is no perfect answer as to which one between VPS and shared hosting is better for a website.

It all depends on your website requirement and the kind of security features you’ll need. For example, if you own an e-commerce business, window VPS servers are advised for this kind of business website.

Generally speaking, VPS hosting is preferred by most people due to better security, performance, efficiency, dedicated resources, and could work out cheaper.

To get VPS hosting, you have to find a hosting provider such as Bluehost. You can choose different hosting packages based on the amount of resources your website needs.

So, enjoy the benefits of VPS hosting and witness the efficient performance of your website.